With a 20-year partnership, the French leader in plant-based products has entrusted the agency with the task of revealing its true nature. The brand’s new identity draws on its roots while cultivating its future.
The new identity of the Bonduelle group, looking to the future.
The Beginning of everything
The new identity reveals the agricultural roots of the Bonduelle family for 8 generations. It focuses on the iconic B, incorporating plants, the heart of the brand’s business, while revitalising its historic typography.
Team Creatif and Bonduelle for a brighter future
The new brand assets illustrate the brand’s commitment to the well-being of the earth and human beings. The arch represents the sun, the symbol of the future and protector of nature, while the leaves and seeds illustrate the brand’s agricultural past, present and future.
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A new consumption of plant-based food
The brand’s colour palette reveals a new vision of plant-based food. Food that’s liberated, joyful, inspiring and accessible!
Bonduelle for consumers and professionals
The brand’s professional range was an integral part of the redesign, and its identity has been updated in line with Bonduelle’s values. The new Food Service signature illustrates Bonduelle’s expertise and its proximity to chefs.
With Team Creatif and Bonduelle, it’s never been easier to go plant-based food !