The B!Pact, the ownable CSR Program for Bonduelle Corporate

The Nature, our future

Because Nature is our most precious asset, Bonduelle works every day to better its commitments. To valorize all this work, Team Creatif created in 2019 the B!Pact Program, a global campaign to reveal the positive impact of Bonduelle Group.

Discover the new identity of Bonduelle Group here !

A powerful name for the Program

Working hand in hand with Bonduelle, we created the commitment plateform, and named it after thorough research, the B!Pact : the perfect link between Bonduelle and its commitments for Food, Planet and People.

Build relevant guidelines to reveal the B!Pact

Based on the CSR report, we created 3 pillars : Food, Planet, People, to classify all the proofs of Bonduelle’s commitments. We created editorial and graphic guidelines to help the Corporate team deploy the B!Pact.

Find out more about the new packaging identity of Bonduelle here.

Deployment on all touch points

As brand guardians, we were on the side of Bonduelle’s teams to deploy the program on all touch points : corporate website, corporate supports, internal program to include Bonduelle’s people …

Team Bonduelle B!Pact

A collaborative way of working to onboard everyone

To imagine this Pact, we organized several workshops with all key players of the corporate project.

3 engagements B!Pact

To learn more about the B!Pact approach : click here