![](https://www.team-creatif.com/wp-content/uploads/2022/09/Maison-Deco.gif)
Since 25 years, Maison Déco has been decorating life. Today, the brand wants to be part of the challenges of today’s world, to grow and become a European player in home decoration. To achieve this challenge, the brand has called upon Team Créatif to reinvent itself. But above all to “create a brand universe that expresses the new identity, by promoting Maison Déco VS the range brands, while giving emotion to make it the real favourite effect paint brand of the French.
![](https://www.team-creatif.com/wp-content/uploads/2022/09/C-MD-SITE_02-min.png)
Maison Déco is establishing itself through a new identity. The aim is to shake up the shelf by offering a disruptive design in line with this new identity.
We proposed a holistic brand experience that allows the new identity to be highlighted in line with Maison Déco’s mission : “To decorate our lives by giving substance to our love of home”. An acronym that expresses the values of the music : love of home, mutual trust and the joy of making.
![](https://www.team-creatif.com/wp-content/uploads/2022/09/C-MD-SITE_04-min.jpg)
We created a unique & proprietary visual grammar : pattern, picto, typography, colours. This allows the brand to move from a product experience to a brand experience.
![](https://www.team-creatif.com/wp-content/uploads/2022/09/C-MD-SITE_03-min.jpg)
A colourful and segmented shelf that ensures brand recognition and a strong impact, a new era for the brand.
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![](https://www.team-creatif.com/wp-content/uploads/2022/09/C-MD-SITE_06-min.png)
A unique identity, reinforced by the use of assets on packaging but also on other communication media.
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Team Creatif has created a brand visual system to help deploy on all media. See Maison Déco on Instagram
Discover our other case studies : here