About

We love design
and are proud
of our independence

A Creative Team

Team Creatif is a branding and packaging agency born out of a passion for design. Since 1986, our driving ambition has been to help our clients develop their brand identity from drawing board to rollout.
What’s in our DNA? We are a family business whose expertise is enriched by over 30 years of experience. We are fiercely independent with an appetite for new adventures. Curious and open-minded, we have a worldwide network that reaches from our hometown of Paris, France to 5 other countries around the world. This makes us stronger. Endless creativity springs forth, inspired by a spirit of discovery.

 

The first design projects. Sylvia Vitale Rotta remembers, with a touch of nostalgia and a big smile, that "Kiki, le kiki de tous les kikis", a much-loved monkey toy, was one of the agency's first clients.

The first design projects. Sylvia Vitale Rotta remembers, with a touch of nostalgia and a big smile, that "Kiki, le kiki de tous les kikis", a much-loved monkey toy, was one of the agency's first clients.

The first design projects. Sylvia Vitale Rotta remembers, with a touch of nostalgia and a big smile, that "Kiki, le kiki de tous les kikis", a much-loved monkey toy, was one of the agency's first clients.

Team Créatif is born
1986

The purple revolution is born! Thanks to Team Creatif’s convictions and creativity, the use of iconic purple colour skyrockets the Whiskas brand to one of the most powerful and ownable cat food brands in the world.

The purple revolution is born! Thanks to Team Creatif’s convictions and creativity, the use of iconic purple colour skyrockets the Whiskas brand to one of the most powerful and ownable cat food brands in the world.

The purple revolution is born! Thanks to Team Creatif’s convictions and creativity, the use of iconic purple colour skyrockets the Whiskas brand to one of the most powerful and ownable cat food brands in the world.

Conquering the world of Petfood
1991

Team Creatif revolutionizes the Danone brand by creating the signature red wave, symbolizing a spoon, which later became the signature Danone Smile we know today. It was this brand identity that shot Team Creatif into the big leagues.

Team Creatif revolutionizes the Danone brand by creating the signature red wave, symbolizing a spoon, which later became the signature Danone Smile we know today. It was this brand identity that shot Team Creatif into the big leagues.

Team Creatif revolutionizes the Danone brand by creating the signature red wave, symbolizing a spoon, which later became the signature Danone Smile we know today. It was this brand identity that shot Team Creatif into the big leagues.

Danone worldwide identity
1994

Team Creatif makes great strides in the Arab world, winning over the hearts of Moroccan consumers by developing the Yamwy brand, successfully reinventing the Warda brand in Tunisia, and paving the way for Juhayna to become one of the top juice dairy brands in Egypt and throughout the Middle East.

Team Creatif makes great strides in the Arab world, winning over the hearts of Moroccan consumers by developing the Yamwy brand, successfully reinventing the Warda brand in Tunisia, and paving the way for Juhayna to become one of the top juice dairy brands in Egypt and throughout the Middle East.

Team Creatif makes great strides in the Arab world, winning over the hearts of Moroccan consumers by developing the Yamwy brand, successfully reinventing the Warda brand in Tunisia, and paving the way for Juhayna to become one of the top juice dairy brands in Egypt and throughout the Middle East.

Culture of the Arab World
2002

Charmed by the country and its people, Sylvia Vitale Rotta and Nick Craig decide to open an agency in Brazil. With the impetus of Team Creatif Brazil, Sadia and Tang become emblematic brands within the hearts and minds of the Brazilian consumer.

Charmed by the country and its people, Sylvia Vitale Rotta and Nick Craig decide to open an agency in Brazil. With the impetus of Team Creatif Brazil, Sadia and Tang become emblematic brands within the hearts and minds of the Brazilian consumer.

Charmed by the country and its people, Sylvia Vitale Rotta and Nick Craig decide to open an agency in Brazil. With the impetus of Team Creatif Brazil, Sadia and Tang become emblematic brands within the hearts and minds of the Brazilian consumer.

Brazil, our first international office
2004

Even as the agency travels and grows beyond its borders, it remains closely linked to its French roots. Team Creatif works to grow prestigious French brands, such as Bonduelle, Boursin, Volvic (Danone), and more.

Even as the agency travels and grows beyond its borders, it remains closely linked to its French roots. Team Creatif works to grow prestigious French brands, such as Bonduelle, Boursin, Volvic (Danone), and more.

Even as the agency travels and grows beyond its borders, it remains closely linked to its French roots. Team Creatif works to grow prestigious French brands, such as Bonduelle, Boursin, Volvic (Danone), and more.

Charming France
2008

Demonstrating commitment to its French heritage, Team Creatif opens an agency in Lyon. Here the agency teams up with Bjorg, a pioneer of bio-nutrition, Vilmorin, a leader in the seed industry, and Bledina (Danone), a baby food brand beloved by both children and parents alike.

Demonstrating commitment to its French heritage, Team Creatif opens an agency in Lyon. Here the agency teams up with Bjorg, a pioneer of bio-nutrition, Vilmorin, a leader in the seed industry, and Bledina (Danone), a baby food brand beloved by both children and parents alike.

Demonstrating commitment to its French heritage, Team Creatif opens an agency in Lyon. Here the agency teams up with Bjorg, a pioneer of bio-nutrition, Vilmorin, a leader in the seed industry, and Bledina (Danone), a baby food brand beloved by both children and parents alike.

The Lyon Heart
2009

Team Creatif is presented with numerous awards. Sylvia Vitale Rotta becomes the first woman President of the Design Jury at Cannes Lions. The following year brought more accolades, as Team Creatif wins agency of the year for the second time in 2011.

Team Creatif is presented with numerous awards. Sylvia Vitale Rotta becomes the first woman President of the Design Jury at Cannes Lions. The following year brought more accolades, as Team Creatif wins agency of the year for the second time in 2011.

Team Creatif is presented with numerous awards. Sylvia Vitale Rotta becomes the first woman President of the Design Jury at Cannes Lions. The following year brought more accolades, as Team Creatif wins agency of the year for the second time in 2011.

And the Award Goes To….
2010

Forever fascinated with faraway places, Team Creatif seizes new business opportunities in Indonesia, winning SGM and AQUA (Danone), Tango, and Formula (OT), as the agency’s first Asian clients.

Forever fascinated with faraway places, Team Creatif seizes new business opportunities in Indonesia, winning SGM and AQUA (Danone), Tango, and Formula (OT), as the agency’s first Asian clients.

Forever fascinated with faraway places, Team Creatif seizes new business opportunities in Indonesia, winning SGM and AQUA (Danone), Tango, and Formula (OT), as the agency’s first Asian clients.

Focus on Asia
2011

After decades of partnership with MARS Group, Team Creatif is given the responsibility of rolling out the global brand strategy for Pedigree, the 4th largest pet food brand in the world.

After decades of partnership with MARS Group, Team Creatif is given the responsibility of rolling out the global brand strategy for Pedigree, the 4th largest pet food brand in the world.

After decades of partnership with MARS Group, Team Creatif is given the responsibility of rolling out the global brand strategy for Pedigree, the 4th largest pet food brand in the world.

The Pedigree Adventure
2012

Beginning in 2007, Team Creatif adds members to its growing family, acquiring Shortlinks (Brand Communication), and later acquisitions of Market Value (Branding & Retail Design) in 2009 and Diadem (Production Platform Packaging & Publishing) in 2013. A new Team Créatif visual identity is created to encompass within a "group" all the Team Creatif family.

Beginning in 2007, Team Creatif adds members to its growing family, acquiring Shortlinks (Brand Communication), and later acquisitions of Market Value (Branding & Retail Design) in 2009 and Diadem (Production Platform Packaging & Publishing) in 2013. A new Team Créatif visual identity is created to encompass within a "group" all the Team Creatif family.

Beginning in 2007, Team Creatif adds members to its growing family, acquiring Shortlinks (Brand Communication), and later acquisitions of Market Value (Branding & Retail Design) in 2009 and Diadem (Production Platform Packaging & Publishing) in 2013. A new Team Créatif visual identity is created to encompass within a "group" all the Team Creatif family.

The Team Becomes a Group
2013

Following the worldwide development of its major clients, Team Creatif expands to the USA with an office in Charlotte, North Carolina and to Asia Pacific with an office in Jakarta.

Following the worldwide development of its major clients, Team Creatif expands to the USA with an office in Charlotte, North Carolina and to Asia Pacific with an office in Jakarta.

Following the worldwide development of its major clients, Team Creatif expands to the USA with an office in Charlotte, North Carolina and to Asia Pacific with an office in Jakarta.

International Expansion
2014

L'agence Superdev est une société innovante issue de la fusion de deux structures, l'une spécialisée dans le design et la création graphique (2D, 3D, motion design), l'autre spécialisée dans le développement et la production de sites et d’applications. Superdev vient renforcer les expertises du Groupe dans le domaine du digital.

L'agence Superdev est une société innovante issue de la fusion de deux structures, l'une spécialisée dans le design et la création graphique (2D, 3D, motion design), l'autre spécialisée dans le développement et la production de sites et d’applications. Superdev vient renforcer les expertises du Groupe dans le domaine du digital.

L'agence Superdev est une société innovante issue de la fusion de deux structures, l'une spécialisée dans le design et la création graphique (2D, 3D, motion design), l'autre spécialisée dans le développement et la production de sites et d’applications. Superdev vient renforcer les expertises du Groupe dans le domaine du digital.

Team Créatif Group welcomes the digital agency Superdev
2018

Sylvia Vitale Rotta, CEO and Founder of Team Créatif Group, has been appointed Knight of the Légion d'Honneur. First woman in the Design universe to get this honor, it represents a reward to her commitment to the profession, and shows gratitude from the French Design world.

Sylvia Vitale Rotta, CEO and Founder of Team Créatif Group, has been appointed Knight of the Légion d'Honneur. First woman in the Design universe to get this honor, it represents a reward to her commitment to the profession, and shows gratitude from the French Design world.

Sylvia Vitale Rotta, CEO and Founder of Team Créatif Group, has been appointed Knight of the Légion d'Honneur. First woman in the Design universe to get this honor, it represents a reward to her commitment to the profession, and shows gratitude from the French Design world.

Sylvia Vitale Rotta receives the Légion d'Honneur
2017

For the 5th time in its history, Team Créatif has been elected Agency of the Year.
"It is a great joy and pride that I share with my 300 co-workers in France (Paris, Lyon, Limoges), Sao Paulo, Jakarta and in North Carolina, 300 talents united by the passion for Design." Sylvia Vitale Rotta

For the 5th time in its history, Team Créatif has been elected Agency of the Year.
"It is a great joy and pride that I share with my 300 co-workers in France (Paris, Lyon, Limoges), Sao Paulo, Jakarta and in North Carolina, 300 talents united by the passion for Design." Sylvia Vitale Rotta

For the 5th time in its history, Team Créatif has been elected Agency of the Year.
"It is a great joy and pride that I share with my 300 co-workers in France (Paris, Lyon, Limoges), Sao Paulo, Jakarta and in North Carolina, 300 talents united by the passion for Design." Sylvia Vitale Rotta

Agence de Design de l'Année
2018

Team Créatif Asia Pacific welcomes a new agency based in Singapore. With this new opening, Team Créatif completes its presence in the 6th economic power of the world, which began in 2014 with Jakarta.

Team Créatif Asia Pacific welcomes a new agency based in Singapore. With this new opening, Team Créatif completes its presence in the 6th economic power of the world, which began in 2014 with Jakarta.

Team Créatif Asia Pacific welcomes a new agency based in Singapore. With this new opening, Team Créatif completes its presence in the 6th economic power of the world, which began in 2014 with Jakarta.

Team Créatif in Singapour
2018
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60%
of our turnover is done internationally

Team Creatif's key figures

Team Creatif's key figures

Team Creatif's key figures

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34
million in turnover

Team Creatif's key figures

Team Creatif's key figures

Team Creatif's key figures

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300
co-workers internationally

Team Creatif's key figures

Team Creatif's key figures

Team Creatif's key figures

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33
years of experience

Team Creatif's key figures

Team Creatif's key figures

Team Creatif's key figures

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100%
independent

Team Creatif's key figures

Team Creatif's key figures

Team Creatif's key figures

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Dream Team

True to its namesake, Team Creatif is above all—a team. A close-knit group of creative-minded individuals driven by a passion for branding and design. Our ideas are inspired by your brand universe.

 

  • TopCom
  • AlterEco – OR
    • 2018
  • Boursin – OR
    • 2016
  • Gervais – OR
    • 2015
  • Vico – OR
    • 2014
  • Kiss/Danone – ARGENT
    • 2013
  • Danone “Au lait de nos éleveurs” – OR
    • 2012
  • Volvic – ARGENT
    • 2011
  • ITM/Ecomarché – OR
    • 2007
  • Pentawards
  • Issimo – ARGENT
    • 2016
  • Danone B to B – ARGENT
    • 2013
  • Vilmorin – BRONZE
    • 2013
  • Evernat – ARGENT
    • 2009
  • Malabar – BRONZE
    • 2008

  • Les agences de l’année
  • Agence de Design de l’année
    • 2018
  • Agence de Design de l’année
    • 2014
  • Agence de Design de l’année
    • 2010
  • Agence de Design de l’année
    • 2001
  • Label Observer Design
  • Volvic
    • 2016