The management, finance and law school of the IGS Group, directed by Yannick Roussel, has teamed up with the design agency, co-directed by Sylvia Vitale Rotta and Benoit de Lavarene, under the leadership of Olivier Dognon, Chief Creative Director, to take up the #BrandMyStartUp challenge.
Team Creatif supports the youth and the entrepreneurial spirit by giving 90 hours of creation to the Master 2 students. The goal is to support projects of start-ups of students.
The challenge: in one month, pairs of students/designers are created. There are 9 projects in total, with a jury and a prize for the best project.
Team Creatif is dedicated to express the value and the importance of Design in the creation of a brand, its identity and to ensure its perenniality.
Sylvia Vitale Rotta : ” This project is very exciting, it’s great to see these students having faith in the future despite a difficult context. Our designerswill help them through the value of Design to define their brand, their identity ; as a passport with their distinctive memory assets ; which will allow their projects to establish themselves in time, to cross crises and borders.”
Olivier Dognon : “For our teams of designers, it’s very rewarding to live this experience, to help these young entrepreneurial students; creativity at the service of the company.”