Team Créatif

TEAM CREATIF

BRANDING & PACKAGING IDENTITY

FRANCE

BRAZIL

INDONESIA

USA

GLOBAL ICONS

The Laughing Cow: smiling red cow head wearing its earrings, red background

The Laughing Cow

A smile doesn't need a frame to be recognized. We freed The Laughing Cow's icon from its rigid triangle, building a clean white system that travels consistently across markets while staying playful, warm and unmistakably itself.
Tic Tac Mint box with the new green label and its rays of pills

TICTAC

Freshness fits in your pocket, now it has a rhythm too. Discover TicTac's playful world, built pill by pill.
New Lipton 1890 logo and young woman in a yellow T-shirt on a yellow background with aroma waves

LIPTON

A brand this global needs one voice, not forty. Decades of local adaptations blurred the tea icon's presence. We brought the discipline back, reuniting red, yellow and the aroma waves into one coherent, unmistakably ownable global language.
Sadia's chicken mascot in a checked shirt in front of the brand's big red S

SADIA

Some brands don’t need reinvention, just more of what makes them iconic. A Brazilian icon, made more vivid.
Ballerina on pointe on top of a Lindt chocolate diamond, orange glow on black

LINDT

Precision has its own beauty. Inspired by a ballerina's balance we reframed the chocolate diamond through light and tension. Turning one reduced, controlled shape into a distinctive visual territory immediately recognizable.
Smiling girl holding an apple next to Carrefour's Act for Food badge

CARREFOUR - ACT FOR GOOD

Carrefour needed to make its Food Transition for All mission tangible. We turned ACT FOR FOOD into a clear, scalable system, connecting commitments, brands and products across 8 key countries, 12,000 stores and every major touchpoint.

LOCAL JEWELS

NORTH AMERICA

LATIN AMERICA

EUROPE

MIDDLE EAST AFRICA

ASIA PACIFIC