What balance between international standards and local consumer exceptations ?
As measures to promote the ecological transition accelerate, the world of packaging is in an uproar! While international organisations are stepping up regulations in favour of more sustainable and environmentally-friendly packaging, consumers are not standing still either. Consumers are becoming increasingly critical of companies, expecting them to come up with new packaging solutions to enhance their consumer experience. But how can these new international standards be reconciled with local consumer expectations?
On December, Sylvia Vitale Rotta, our founder and President of the EPDA, spoke alongside Soha Atallah, Vice-President of the World Packaging Organisation (WPO) and Guillaume Schaeffer, Director of the ALL 4 PACK EMBALLAGE.
