The power of sincerity with Sylvia Vitale Rotta

Sincerity is not a term rooted in brand development and design. Different from its sister word “authenticity”, true sincerity strengthens the relationship between brands and consumers. Now is the time for brands to be more honest and transparent with consumers. For this unique occasion, PRS In Vivo has invited two emblematic design communities, London and Paris, to come together for a tête-à-tête on the importance of sincerity. David Jenkinson, Partner, Design & Experience at Pearlfisher, is joined by Sylvia Vitale Rotta, Founder and President of Team Creatif Group. Both present a powerful case study, highlighting the importance of sincerity in the world of design.

To watch the webinar replay > click here <