A YOUTHFUL BRAND EVOLUTION
Challenge : Refresh NU Tea’s packaging to stay ahead of trends, connect with younger consumers, and strengthen its presence in the competitive RTD tea market.
Group and company : NU is a pioneer and leading RTD green tea brand in Indonesia, known for innovation, youth culture, and its brand essence, “Inspiring Goodness.”
Potential : Rejuvenate NU’s packaging with a fresher, more contemporary look while preserving its iconic brand identity. Create a clearer product hierarchy and stronger differentiation across variants to improve shelf impact and keep NU relevant to a new generation.
Solution créative
UNE ICÔNE LIBÉRÉE
We gave NU a bolder, more youthful expression. A fresh design attitude brings greater energy, personality, and impact to the packaging, while keeping its iconic identity instantly recognizable.
ONE RANGE, MORE PERSONALITY
A clearer visual hierarchy makes NU’s growing portfolio easier to navigate, while bold colour cues help each flavor stand out. Create a more youthful and expressive portfolio that resonates with Gen Z while keeping NU inst antly recognizable.
INSPIRED BY
YOUTH CULTURE
We expanded NU’s portfolio with a Dairy Tea range that brings exciting new flavors to life. Inspired by street art and pop culture, we gave each flavor its own visual character, making the range even more exciting to discover.
INSPIRED BY
YOUTH
CULTURE
We expanded NU’s portfolio with a Dairy Tea range that brings exciting new flavors to life. Inspired by street art and pop culture, we gave each flavor its own visual character, making the range even more exciting to discover.
UNE ICÔNE LIBÉRÉE
Made for a generation that loves to experiment, explore new flavors, and express themselves, NÜ Dairy Tea brings a fresh attitude to indulgence. Street-art-inspired graphics create an energetic pattern, balanced with rich, indulgent imagery that puts every flavor in the spotlight.
RÉSULTATS
BUILT FOR A NU GENERATION
This evolution sets a new chapter for Nü bringing its pioneering spirit closer to the tastes and culture of today’s generation. Embracing a bolder, more playful attitude. With a refreshed visual identity, We brings bolder shelf presence, distinctive personalities to every flavor, and consistency across the entire portfolio.
RÉSULTATS
BUILT FOR A NU GENERATION
This evolution sets a new chapter for Nü bringing its pioneering spirit closer to the tastes and culture of today’s generation. Embracing a bolder, more playful attitude. With a refreshed visual identity, We brings bolder shelf presence, distinctive personalities to every flavor, and consistency across the entire portfolio.
LEADERS RÉGIONAUX
NORTH AMERICA
LATIN AMERICA
EUROPE
MIDDLE EAST AFRICA
