EAT WELL
AND DO GOOD

Challenge: Give Manioca a new visual identity that expresses, with strength and sensoriality, everything that makes its products special, from their authenticity and biodiversity to their natural connection with the forest.

Group and company: Manioca’s goal is to bring the unique flavors of the Amazon to the world, from farofa to sauces and drinks. Its previous brand didn’t express what makes its products special.

Potential: Turn the richness of the Amazon into a brand language as vibrant and sensorial as its products.

Creative Solution

COLOR, RHYTHM AND SYMBOLISM

Based on an immersion in Amazonian culture, we created an identity that conveys the essence of Manioca through color, rhythm and symbolism. The pink of the river dolphin, the green of the forest, the leaf graphics and the “M” inspired by rivers and the Brazilian carimbó rhythm form a unique visual system.

EVEN MORE EXPRESSIVE PACKAGING

This system runs throughout the brand’s language, including the packaging, which has gained even more expression. We also developed a proprietary seal, reinforcing the commitment to sustainability and local communities.