The agency has entered into a long-term partnership with the French leader in herbal teas, started in 2022.
For its 130th anniversary, the Éléphant brand is celebrating a unique heritage. A heritage deeply rooted in the daily lives of French people. 130 years of taste through a wide range of infusions with generous and balanced flavours.
Since 1896, Éléphant has embodied the simplicity of a shared moment! The pleasure of a delicious herbal tea, made from 100% natural ingredients, which brightens up everyday moments.
To celebrate 130 years of taste with Éléphant, we have designed and launched a limited edition that stays true to the brand’s DNA. Vibrant colours and a joyful graphic design. A friendly tone, in keeping with a brand that has always cultivated pleasure and closeness.
Our ambition? To enhance the brand’s iconic codes. To proudly embody its unifying, joyful and spontaneous spirit around a unique milestone: 130 years of taste with Éléphant.
As part of this project, we designed a limited edition of branding and packaging. The collection was completed with a collector’s box set and a reinterpretation of the iconic teapot.
This collaboration once again illustrates the power of design. When it draws on a strong heritage, it can create a buzz and strengthen the bond between a brand and its consumers in the long term.
International recognition for the rebranding of the LIPTON Teas & Infusions group
