PROUDLY MOROCCAN
Challenge: Create a brand for a market split in two, between international brands offering quality at unaffordable prices and local brands offering poor quality.
Group and company: Nooco is a 100% Moroccan chocolate brand made with real cocoa, offering international standard quality at an affordable local price. It speaks to young people and to the whole family.
Potential: Give Moroccan youth, curious, open-minded, connected and very proud of their country, an affordable local brand they can be proud of.
Creative Solution
IT'S NEW, IT'S COCOA,
IT'S FROM MOROCCO
We created a name that tells the whole story of the brand, with a digital yet ethnic and tribal vibe, tested and approved by the target. Inspired by street art, creativity, self-expression and pride in tradition, the identity pairs a stencil-style logotype in a bold, generous font with a dynamic brush stroke that structures the range.
THE PROOF IS IN THE STAMP
We created the “Real Cocoa” stamp, a strong asset for Nooco, as most local brands use “vegecao”, a blend of cocoa and vegetable oil. On a market dominated by purple, red or black, a bright yellow shines like a beacon on shelf and recalls the sand of the desert.
RESULTS
A BRAND TO BE PROUD OF
Impactful and easy to roll out, the Nooco system extends to tablets, bars and filled biscuits. Each flavor has its own color, all brought together by the yellow, the brush stroke and the Real Cocoa stamp.
LOCAL JEWELS
NORTH AMERICA
LATIN AMERICA
EUROPE
MIDDLE EAST AFRICA
