ALL THE FLAVOR
OF COCOA
Challenge: Create a visual identity that reinforces Hershey’s presence in the masstige segment, highlighting the line’s authenticity and its global sustainability pillar.
Group and company: Hershey’s launched a new special line of chocolates, made with cocoa from Mexico. Beyond a cocoa content above 70%, the cocoa is sustainably and socially responsibly sourced.
Potential: Turn the origin of the cocoa into the signature of the line, combining sophistication and purpose.
Creative Solution
THE COLORS OF MEXICO
We developed a bold, contemporary and proprietary identity, with vibrant colors and the initials of the country of origin, MX for Mexico, at its heart.
INSPIRED BY LOCAL CULTURE
We also incorporated graphic and typographic elements inspired by local culture, expressing the origin of the cocoa with style, personality and visual impact.
RESULTS
COCOA WITH PURPOSE
A modern and meaningful line that exalts the sophistication of cocoa and reinforces the brand’s commitment to sustainability. Each chocolate is an invitation to experience the world with purpose, beauty and plenty of flavor.
LOCAL JEWELS
NORTH AMERICA
LATIN AMERICA
EUROPE
MIDDLE EAST AFRICA
