JOY AND PLEASURE
IN THE RIGHT MEASURE.
Challenge: Reposition Disqueti, elevate its prominence and make it more relevant in the consumer journey.
Group and company: Disqueti is a beloved Dori brand, recognized by different generations. Yet it was losing visibility in a sweet snack market dominated by global competitors with a strong presence.
Potential: Make Disqueti a more fearless, bold and empathetic brand, capable of delivering pleasure in a unique and accessible way.
Creative Solution
PLEASURE, EMPATHY, BOLDNESS
We developed Disqueti’s repositioning around three redefined pillars, pleasure, empathy and boldness. Disqueti became a brand that understands people and celebrates small moments of indulgence.
A REBELLIOUS, FUN PERSONALITY
The visual identity was redesigned on this new, modern and vibrant platform, closer to its audience. Realistic and relaxed elements brought more life to the packaging, strengthening the brand’s rebellious and fun personality and helping Disqueti stand out at points of sale.
RESULTS
A STRONGER,
MORE PROMINENT BRAND
LOCAL JEWELS
NORTH AMERICA
LATIN AMERICA
EUROPE
MIDDLE EAST AFRICA
