In today’s fast-changing world, packaging design must do more than look good. It must perform in real-life conditions, support circularity, and tell a compelling brand story that resonates with people.
On October 7th 2025, our founder and CEO, Sylvia Vitale Rotta joined the panel of experts in the “Design That Delivers” webinar hosted by Stora Enso, a key partner of the European Brand & Packaging Design Association (EPDA). As EPDA President, Sylvia shared decades of design expertise to explore a vital question. Can design meet real-world performance demands, drive sustainability and elevate brand identity – all at once?
What Makes Design Deliver?
At Team Creatif, we believe in the power of design for lifelong brands. We build brand equity through distinctive assets, smart material choices, and strategic design thinking that connects with consumers emotionally and functionally. Sylvia’s contribution to the webinar reinforced this approach, bringing clarity to the evolving expectations placed on designers, brand owners and retailers alike.
From recyclability to sensory appeal, from shelf performance to consumer trust, the session addressed how purposeful design choices impact every level of the value chain — and why brand guardians must lead the way.
Key Takeaways from the Webinar:
- Design as a lever for sustainability: Practical tips to make your packaging both circular and desirable for consumers.
- Performance through material intelligence: How the right substrate can boost shelf life, visibility, and recyclability.
- Brand storytelling in a saturated world: Why coherence, clarity and emotional resonance matter more than ever.
- Retail and brand expectations: What businesses really need from their designers today — and tomorrow.
As a mission-driven, independent global agency, Team Creatif is proud to stand at the crossroads of branding, performance and purpose. Our role? To activate design as a vector of transformation – for brands, businesses, and the planet.
