A REFRESHING TRADITION.
A RENEWED ESSENCE.
Challenge: Update Valda’s visual identity to connect with a younger, more demanding audience, without losing its connection with its tradition and longtime consumers.
Group and company: Valda pastilles have been made since 1902. With over a century of history, the brand is part of the emotional memory of millions of Brazilians.
Potential: Strike a balance between tradition and modernity, so Valda speaks to a new generation while staying true to the consumers who grew up with it.
Creative Solution
TRADITION MEETS MODERNITY
We redesigned the brand’s visual identity, striking a balance between tradition and modernity. The new design celebrates and highlights Valda’s signature assets with a lighter, more natural and premium feel. The iconic logo gained a fluid and sophisticated touch.
FRESHNESS AND WELL-BEING
Freshness and well-being, the brand’s sensory pillars, were reinforced through graphic elements inspired by plants and natural ingredients. Together, these developments made the brand’s communication more accessible, clear and connected to new consumer habits.
RESULTS
A CENTURY-OLD BRAND, RENEWED
A completely renewed brand that preserves its century-old essence while delivering freshness, care and authenticity to today’s consumers.
LOCAL JEWELS
NORTH AMERICA
LATIN AMERICA
EUROPE
MIDDLE EAST AFRICA
