Our History

  • 1986

    IN THE BEGINNING

    The birth of Team Creatif. The new agency’s first designs take wing thanks to the logo created especially for them by their friend, artist Jean-Michel Folon. It’s with a playful, near-nostalgic air, that Sylvia will remind you that “Kiki, the Kiki of all Kikis” was one of the agency’s very first clients.


  • 1987

    FIRST INTERNATIONAL ACCOUNTS

    Cornerstones are laid for client relationships that have lasted ever since: with a first mission for MARS and new Veloute yoghourt for DANONE.


  • 1991

    A NEW DESTINY FOR
    PET FOOD

    Ask Sylvia to tell you the story of WHISKAS’ Purple Revolution: A battle of heartfelt convictions versus legitimate doubt, with plenty of healthy debate in between. Purple carries the day and WHISKAS becomes one of the World’s most Influential cat food Brands!


  • 1994

    AN INTERNATIONAL
    IDENTITY FOR DANONE

    When Team Creatif places a red wave, symbolic of a spoon, at the heart of DANONE’s new Logo Design, the Agency has arrived. Ten years later, a red smile introduces emotional content to the dairy foods giant. It creates an important bond between consumers and a brand that revolves around the family, nutrition and wellbeing. Later, the Agency designs the Brand Architecture of ACTIVIA, today DANONE’s leading Worldwide Brand.


  • 2001

    Keeping in shape BUT
    KEEPING IT FUN

    Making the shift from the “restrictive diet” vision of the 80’s to a positive, healthy, yet sweetly satisfying lifestyle image: a new challenge for the Agency and trailblazing Brands CANDEREL and TAILLEFINE.


  • 2002

    A FEEL FOR ARAB
    WORLD CULTURE

    The Agency wins the hearts of Moroccan consumers with the YAMWY Brand for Central Laitiere. With a deepening understanding of Arabic Consumer Culture, Team Creatif reinvents WARDA in Tunisia, helps JUHAYNA achieve Brand Star status in Egypt and continually demonstrates Halal Packaging expertise. With AMERICANA and AL ISLAMI as its newest accounts, the Agency continues to look forward to new partnerships in the Middle East.


  • 2004

    BRAZIL, OUR FIRST
    SUBSIDIARY

    Seduced by the country and its people, Sylvia and Nick fell in love with Brazil ten years ago and decided to open an Agency there. In the hands of Team Creatif, SADIA, TANG and others have become veritable Icon Brands, their success grounded by new recognition and closeness to consumers. Team Creatif Brazil is fast becoming one of the hottest Agencies in Sao Paolo.


  • 2007

    TEAM CREATIF MOVES
    INTO THE SMALL
    APPLIANCE ARENA

    Smart Simplicity! By establishing a real bond with consumers and achieving new brand visibility for Group SEB with brands MOULINEX and CALOR, Team Creatif forms Partnerships-in-Success outside its comfort zone!


  • 2008

    DEAR FRANCE

    Meanwhile, back in Food & Beverages, the Agency cultivates new French Prestige Brands, shining sunlight on Bonduelle’s orchard, Boursin’s fragrant bouquet of aromas and Volvic’s natural mineral qualities…


  • 2009

    AT LYON’S HEART

    With an eye to stretching its Local roots, Team Creatif opens a new branch in Lyon. New Partners in Success include Natural Goodness Champion BLEDINA, Organic Nutrition Pioneer BJORG, and VILMORIN, France’s N°I seed and gardening specialist.


  • 2010

    PEER RECOGNITION

    Rewarded by several prizes, Team Creatif is voted Agency of the Year for the second time around – the first was in 2001 – and is ranked N°1 Packaging Expert (Limelight/OpinionWay 2011/2012). A few months earlier, Sylvia VITALE ROTTA is the 1st woman to preside over the Design jury at the International Creativity Festival in Cannes. A year of recognition for the Agency and for our own Design Pasionaria.


  • 2011

    SETTING SAIL FOR ASIA

    The “Agency Without Borders” seizes upon several exciting Business opportunities, gaining the confidence of its First Indonesian Clients. Its contributions to the development of SGM and AQUA (DANONE Group), as well as to that of TANGO and FORMULA (OT Group) make a lasting impression.


  • 2012

    BUILDING A LEGEND,
    DAY AFTER DAY

    On the strength of its steadfast loyalty to the MARS Group, Team Creatif takes full charge of PEDIGREE’S Worldwide Deployment, ranked the world’s 4th best-selling Food Brand.


  • 2013

    A GROUP DEDICATED TO
    BRANDING

    The subsidiary in Sao Paolo in 2004 was the first stepping stone to building a TEAM CREATIF Group. The next growth spurt comes in 2007 with SHORTLINKS, the Group’s Marketing Services branch, followed in 2009 by TEAM CREATIF Lyon and MARKET VALUE, specialised in Retail Architecture. In 2013, with DIADEM, the Agency’s new Platform Production Packaging and Publishing company. A fresh, new Visual Identity encapsulates the unity and variety of a Group designed with your consumers always top of mind.


  • NEW TERRITORIES FOR NEW GOAL

    2014

    NEW TERRITORIES FOR NEW GOAL

    2014_center

    After accompanyi ng the international development of its key clients, Team Creatif pursues its growth in 2014 with the opening of the ASIA-PACIFIC office, based in Jakarta and the NO d in Charlotte, North Carolina. The agency is now closer to its clients and will make the Star System® shine above every part of the world.


    NEW TERRITORIES FOR NEW GOAL
    NEW TERRITORIES FOR NEW GOAL
  • NEW TERRITORIES FOR NEW GOAL

    2015

    NEW TERRITORIES FOR NEW GOAL

    After accompanyi ng the international development of its key clients, Team Creatif pursues its growth in 2014 with the opening of the ASIA-PACIFIC office, based in Jakarta and the NO d in Charlotte, North Carolina. The agency is now closer to its clients and will make the Star System® shine above every part of the world.


    NEW TERRITORIES FOR NEW GOAL
    NEW TERRITORIES FOR NEW GOAL

Our 3 Beliefs

  • WE MAKE YOUR BRAND OUR BUSINESS, TOGETHER
    WE CAN MAKE IT GROW

    Consumer Brand Specialists, Partners in the Success of our clients for 30 years, we are an Independent, resolutely International Design Agency, one of Europe’s majors. At your side, we define platforms for your brands and products. We create their visual identity and graphic worlds, which we then deploy at all contact points for a Powerful, Unforgettable Consumer Experience.

  • BRANDING IS YOUR
    FIRST AND MOST EFFECTIVE MEDIA

    Your Branding and Packaging Identity comprise your first and most visible media… 365 days a year: your ideal vectors for communicating Brand Values and Product Benefits to Millions of Consumers, day after day. Together, we can make sure that they do.

  • EVERY ACTION MUST PAY BACK INTO
    THE SAME “POT OF MONEY”

    Like you, we believe that return on investment is key. That’s why each Design (Pack, Brand Architecture, Digital, Leaflet, Advertising…), each Innovation, range extension and design initiative must serve, reinforce your Brand’s Value and Core Identity.


The Team Creatif Way

  • TOTAL IMMERSION IN YOUR
    BRAND UNIVERSE

    Don’t be surprised if a Team Creatif Member asks to visit your Factory, make the rounds with your Salesmen or have a chat with a Distributor. The more we immerse ourselves in your culture the better equipped we are to make your Brand outshine the competition.

  • PERFORMANCE-DRIVEN CREATIVITY

    Team Creatif will suggest breaking away from familiar Codes and challenging Fundamentals if that is the best option. But the Agency also believes in the value of existing codes, in giving them new life and meaning, preferring Evolution to Revolution and “Useful Beauty” that does justice to your Brand, and stimulates Sales.

  • A COPYRIGHT-PROTECTED PROCESS

    Brand Design is a Creative and Intuitive act. To ensure its Consistency for the long term – and that it works with every Media – anchoring the elements that make it distinctive is key. Team Creatif has developed two unique tools, Star System© and BVS©, to serve the interests of your Brand.

  • INTERNATIONAL ROLL OUTS
    UNDER CONTROL

    At Team Creatif, “International” means more than offices dotting the globe: it’s a State of Mind. From the origins of its founders to its first projects abroad, the Agency has open doors to the world. High flexibility and a unique ability to drive both Central Teams and far-flung Business Units are the keys to our international success.

  • IN-HOUSE PRODUCTION FOR
    OPTIMAL EFFICIENCY

    Team Creatif is one of the few agencies internally equipped to manage the Worldwide Roll Out of large ranges. From pack shots in its own studio, to print-ready files, each step is carefully optimised in house. The Agency also includes a “Structural Design Department” to develop shapes in full coherence with your Brand Strategy.


Testimonials

Team players